CELEBRATE LA FAMILIA.
Each shoe in the Familia collection is a celebration of Latin America's iconic heritage in sport. The expressive colors and patterns are inspired by the culture, energy and raw authenticity, all driven by a deep love of family. This shoe is a walking symbol—a vibrant representation of a legacy that precedes sport and a future that will be defined by it.
Traction with a Touch
The Waffle outsole adds a speckled effect to a heritage look—while maintaining traction and durability.
Responsive Cushioning
Originally designed for performance running, the Max Air unit in the heel combines with a soft foam sole to give you cushioning that lasts.
Product Details
- Low-top design with padded collar
- Repeat "Familia" graphic on insole
- Shown: Multi-Color/Black/White/Fire Pink
- Style: DJ4703-900
Latino Heritage Month
Nike is celebrating Latino Heritage Month through storytelling, product and community efforts. The Air Max 90 LHM design celebrates Latin culture and builds a platform for athletes* to show their pride and celebrate their shared experiences.
Somos Familia
Nike believes that while we might start from different places, together we rise stronger. “Somos Familia” celebrates the power of sport as the language that connects us all. Through its Until We All Win community investment program, Nike donated a total of $500,000 to 20 U.S.-based nonprofits supporting the Latino community in 2020, including: Academia de Futbol Juvenil Amatense (AFJA) and ELLA Sports Foundation.
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